Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style - The Poke
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss (nee Joe Lycett) | pink fish media
The Story of Joe Lycett: A Scent with a Meaning and a Person with a He – Palm Safe
Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter
Joe Lycett trolls Hugo Boss in series of hilarious statements | Metro News
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
Joe Lycett takes back own name after changing to Hugo Boss
Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache' - Daily Record
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
